We Don't Just Coach.
We Design. Lives. Businesses.
Organizations.
Entire Ways of Being.
Because success shouldn’t feel like survival. Growth shouldn’t require burnout. Profit shouldn’t come at the cost of your people or your peace.
Imagine walking into a business that breathes instead of breaks. Imagine living a life that feels like home instead of a constant performance.
THE Intentional DESIGN METHOD™
The only framework designed to transform both people and organizations at the identity level.
Developed by a trauma-trained Clinical Mental Health Therapist and trauma-informed business consultant. The only framework merging clinical depth with corporate strategy—designed to transform both human identity and organizational systems.
Most frameworks scratch the surface. They give you habits without healing, systems without soul, growth without grounding. The IDM rewires identity while restructuring systems—so transformation isn’t temporary, it’s sustainable.
The IDM merges psychology, neuroscience, behavioral patterning, and strategic systems design—making it both therapeutic and structurally liberating. It doesn’t just inspire change. It makes change inevitable.
DEVELOPED BY:
WHO THIS IS FOR:
WHY THIS MATTERS:
Our work isn't for those chasing quick hacks or surface-level solutions. It's for individuals ready to design lives filled with peace, freedom, and fulfillment. For entrepreneurs and small businesses seeking sustainable growth without burnout. For executives and organizations scaling with systems that protect both profits and the people behind the work. For people ready to do the deep work to meet transformation and healing.
The Intentional Design Method™ was developed by a trauma-trained Clinical Mental Health Therapist and trauma-informed business consultant—merging psychology, neuroscience, behavioral patterning, and strategic systems design.
The only framework designed to transform both people and organizations at the identity level.
Every day you delay designing your life, your business, or your organization, you're reinforcing patterns that quietly drain peace, profits, and potential. Misalignment compounds over time—costing energy, trust, and growth.
Change your identity, and you change your trajectory.
Phase One:
CLARITY + DIAGNOSTICS
Phase Two:
RESTRUCTURE + REDESIGN
Phase Three:
INTEGRATE + IMPLEMENT
Phase Four:
ELEVATE + EXPAND
You can’t change what you can’t see. Our proprietary assessments uncover patterns, systems, and misalignments so you finally know where to start.
Once you see it clearly, we rebuild from alignment. We recode your operating system—internally and structurally—for growth without sacrifice.
Insight becomes traction. We build your Implementation Roadmap, install new systems, and embed the habits that make change stick.
Now it works—we refine, elevate, and scale. This is where alignment becomes a system, expansion becomes sustainable, and your growth multiplies.
POWERED BY PROPRIETARY ASSESSMENTS
At the heart of the IDM are our proprietary assessments that uncover what others miss—diagnostic tools that uncover subconscious patterns sabotaging personal growth, leadership blind spots draining culture, and systemic inefficiencies stalling scale.
Every step is rooted in data, not guesswork.
Quick hacks & productivity tips​
Surface-level motivation​
Temporary results, relapse into old patterns​
Leadership pressure that burns out teams
​Growth that costs peace, people, or purpose
The IDM isn’t another mindset hack or productivity trick. It’s a new category of transformation—where healing meets structure, identity fuels growth, and awareness becomes action.
Because when you change identity, you don’t just change outcomes—you change trajectories.
The Impact of Intentional Design—by the numbers.
30%
📊 BURNOUT
30% reduction in employee burnout within 6 months of organizational consulting.
40%
👥 RETENTION
Retention increased by 40% after implementing trauma-informed leadership frameworks.
92%
🌱 LIFE CLARITY
92% of individual clients report increased clarity, peace, and alignment in daily life within 90 days.
2M+
💰 COST SAVINGS
$2M+ in operational inefficiencies saved for scaling small businesses.
100%
🌊 RETREATS
100% of retreat participants reported breakthroughs that traditional coaching could not create.
Behind every number is a person, a team, or a leader who shifted from survival to sustainability. These aren’t just stats—they’re stories of lives and businesses re-aligned with vision and peace.
​Service Pathways (Choose Your Journey)
We don’t just serve businesses. We don’t just serve leaders. We serve people—at the root of who they are.
CW Intentional Life & Business Design exists to help people heal, grow, and lead at the identity level.
We are not a one-size-fits-all coaching model.
We are not a traditional consulting firm.
We are a studio built on one truth: every transformation begins with people.
And through that lens, our work flows into three powerful pathways:
For entrepreneurs, executives, and leadership teams ready to scale without sacrificing people or peace.
For individuals and professionals ready to move beyond therapy, burnout, or transition - break old patterns, deepen alignment, and design a life that feels like home.
For those at a breaking point or breakthrough moment seeking breakthrough experiences where transformation isn’t just talked about—it’s lived.
Structure
Business & Organizational
Consulting
Realign
Life Design Coaching & Counseling
Reset
Immersive Retreats & Intensives
“Aligned decisions are the foundation of meaningful growth—because clarity creates momentum.” – Classie Watson
KIND WORDS
"The impact of working with Classie has been unmatched—we refined our mission, aligned our goals, and built a stronger foundation, making decision-making clearer and more intentional. We’ve expanded more than ever before—our engagement grew, our mission became stronger, and we secured new sponsorships, setting us up for long-term success. This experience was more than strategy; it transformed our leadership. If you want real momentum and aligned growth, do it—you won’t regret it!"
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-Cassandra Benning
Co-founder/Studio Owner
MEET the FOUNDER CLASSIE
Im Classie Watson - Strategic Architect of Sustainable Growth and I know this crossroad well
I know what it’s like to carry it all—to be the one people count on, the one who makes it look easy, the one who says, “I’ve got it,” even when your hands are shaking under the weight of it all.​ Before I founded CW Intentional Life & Business Design, before I advised business leaders, before I became a trauma trained therapist…
I was studying what makes transformation last.
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As a trauma-trained mental health therapist, I sat across from survivors of childhood trauma, domestic violence, burnout, identity loss, borderline personality disorder and more—helping them rebuild their lives from the inside out.
As a business strategist, I worked with executives, founders, and teams who were scaling rapidly but crumbling internally—helping them restructure operations, refine leadership, and build systems that supported the humans inside the business—not just the metrics.
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What I saw in both? People who were achieving on paper but struggling to embody that success in their real lives. People who had done the inner work but didn’t know how to translate it into a life that actually aligned in their habits, behaviors, patterns and cycles. People who were ready for something more aligned—but didn’t know where to start.
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That’s why I built this Intentional Life Design & Business Consulting Studio.
I don’t just help you process your growth. I help you operationalize it and live it —in your business, your leadership, your daily life, your healing.
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With over a decade in business development and a Master’s in Clinical Mental Health Counseling, I blend behavioral psychology, neuroscience, strategic consulting, and operational systems to help people lead from alignment—not exhaustion.
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This isn’t just what I do.
It’s who I am.
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Let’s design what comes next—together.
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FREEBIE
Is Your Life Aligned With Who You’ve Become?
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Take the Life Alignment Quiz to find out.
This isn’t just about productivity or personal development. It’s about alignment—between who you’ve become and how you live, lead, and design your life. The quiz helps you see what’s still working… and what needs to evolve.
3 minutes. 1 powerful mirror.
You’ve grown. But has your life grown with you?Most people don’t stay stuck because they lack clarity or ambition.They stay stuck inside identities, systems, and patterns that no longer match who they are now. This quiz will help you uncover whether the way you're living, leading, and making decisions still reflects your current self—or if it’s time for a strategic realignment.